“I think it’s something in the sauce,” he said. He reflected on the culture's unique flavor, influence and widespread appeal. “My appointment is a tribute,” Williams said.īlack culture and the struggles Black Americans have faced is a strong driving force for Pharrell. Williams also feels like he’s carrying on the legacy of the late Abloh, who was the first Black artistic director at Louis Vuitton and a personal friend. But stepping into the designer role isn’t just about fulfilling his personal destiny. "So, like when you’re chosen, you just kind of ride the wave.”Ī sense of being selected by the universe, or by Louis Vuitton, carries a sense of destiny for him. But the difference is, I was chosen,” Pharrell told AP in a joint interview. “I didn’t feel any of that because if I was competing for it and people kept telling me, ‘No don’t do it,’ I may have felt that way. But Pharrell says he doesn’t feel pressure to prove himself - he was chosen. It represents a daring move by the luxury brand to entrust the position to a musical artist and cultural influencer, not a classically trained designer. His appointment symbolizes more than a career shift. Here are some highlights of the spring-summer 2024 shows:Īs sunlight filled the storied halls of Louis Vuitton’s headquarters, Williams stepped into his new role as the fashion house’s menswear designer. The show was more than a runway presentation it was an immersive experience that captured the imagination of those fortunate enough to witness it firsthand. Williams’ first show proved to be an ambitious endeavor, interweaving the luxury and sophistication of high fashion with the pulsating energy and broad appeal of pop culture and entertainment. Among the guests lining the gilded cobbles were music royalty Beyoncé and Jay-Z, NBA superstar LeBron James, new brand ambassador Zendaya and global pop phenomenon Rihanna. The stellar audience encompassed icons of music, sports and entertainment. The Tuesday night event drew a constellation of stars in their own right. The historic bridge, typically resplendent with time-worn stone, was transformed into a golden runway - a dramatic stage set against the backdrop of the shimmering Seine and under the starlit Parisian sky. The breathtaking venue for this sartorial spectacle was Paris’ iconic Pont Neuf. PARIS – Unveiling a new chapter in its illustrious history, Louis Vuitton made an indelible mark on Paris Fashion Week’s men’s shows as they premiered the debut collection by musician-turned-designer Pharrell Williams.Īppointed in February to fill the immense shoes left by the death of Virgil Abloh, Williams unveiled his design prowess to the fashion world with a show that exuded confidence.
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